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ED RICE III, Creator,

Interview length: 28 minutes


Who: ED RICE III, graduate of Howard University and the Medill School of Journalism at Northwestern University and creator of




What: Rice is featured on Pepsi’s "Firsts of Many" 2008 Black History Calendar for the month of June. The calendar is a tribute to a new generation of African-American heroes that are influencing the present and paving the way for the future. The calendar features 12 accomplished individuals, each representing a different month with a colorful photo and excerpts of his/her accomplishment as the “first” in their industry or in life to break new barriers.

Why:Rice, a first time father, is included in the calendar for launching the first web site for other first time fathers of color, The site is a community where new dads can get everything from medical and legal advice to answers about everyday parenting dilemmas and where men can come together to help each other become better fathers. We talk about the role of expectant fathers and how they can become more involved in their mate’s pregnancy!


The 2008 Pepsi “The Firsts of Many” calendar is currently available at Walgreens stores nationwide and online at

In Celebration of FATHER's DAY

Also of interest . . . Pepsi, in partnership with the National Fatherhood Initiative (NFI), an organization dedicated to ensuring that all children have involved, responsible and committed fathers in their lives; is celebrating Father’s Day and the essential role of fathers and father figures in the African-American community with “Four Weeks For Father!,” a free booklet available at

The booklet features words of wisdom from notable African-American dads, including Academy Award-winning actor Forest Whitaker, Grammy Award-winning musical artist Common, former professional football player Jerry Rice, and acclaimed actor Mekhi Phifer and Congressman Jesse L. Jackson, Jr. (D-IL), among others.

In recognition of Father’s Day, Pepsi is making a donation to the United Negro College Fund to help support the dreams of young men and women.

You can also go to the Web site - –

to submit essays about your father with the chance to win $500, as well as create a unique Father’s Day e-card.



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